Mar 12As a user, I want chickenA tenuous case study of content design in the Asda mobile app. — You’ve seen it before. The user story template. As a [user persona], I want to [outcome], so that [reason why]. It’s a software development thing. Or a product design thing. Or both. Or more. It doesn’t really matter. What matters is that I wanted chicken, but Asda threw me a…Content4 min readContent4 min read
Dec 26, 2022What I learned experimenting with a gratitude journal for 6 months this yearBack in 2021 I started a kind of creative project I’d never done before. It was a ‘meta’ creative project — a project that required me to start and finish a new creative project every two weeks. I called it the ‘Life Sprint Project’ and it lasted for all of…London10 min readLondon10 min read
Jul 10, 2022Cool content: Monzo’s frozen cardsThere’s a very specific word that product people in the tech world tend to use a lot. Delightful. “Make user experiences delightful.” Cool word. Sounds nice. Who wouldn’t want that? Well, putting aside the people who I’m sure ask “what’s the exchange rate these days between delight and revenue?”, …Design3 min readDesign3 min read
Dec 20, 2021My learnings, 2021Around this time last year, I wrote an article titled Hey fellow content marketers, these are my 7 big learnings from 2020. I can’t remember why I did it. …5 min read5 min read
Nov 28, 2021Start to finish: A podcast in 3 weeksIt’s not particularly impressive, but I think it’s a relatively quick turnaround. I started sprint 4 of my #LifeSprintProject on Monday the 8th of November, wherein I wanted to create and publish a new podcast mini-series within 2 weeks. Clearly I failed. But 3 weeks ain’t bad. Some quick context I’ve made one…Podcast4 min readPodcast4 min read
Nov 7, 2021I published my first video game.Late September 2021. I’m not feeling super happy. There are really only three things that can help me — exercise, creation, and human connection. The relief of the foremost is short-lived. Valuable still, but not something I can sustain for hours. …Indie Game7 min readIndie Game7 min read
Oct 25, 2021The #LifeSprintProjectA few weeks ago I posted on LinkedIn about my experience with depression. But this isn’t an article about mental health. This is an article about a project I’ve embarked on. A project which was, in part, inspired by my mental health struggles. A creation habit After 10+ years of dealing with depression…Creativity5 min readCreativity5 min read
Dec 22, 2020Hey fellow content marketers, these are my 7 big learnings from 2020End of the year. Classic time to do a learnings of the year post. I’m Brad — a senior writer at a London-based, global fintech company. I’m not particularly important. …Content Marketing8 min readContent Marketing8 min read
